Memorial Sloan Kettering Cancer Center —
The International Fine Art and Antique Dealers Show Brochure

Art Direction, Graphic Design, Production

Memorial Sloan Kettering Cancer Center — the world’s oldest and largest private cancer center — has devoted more than 135 years to exceptional patient care, innovative research, and outstanding educational programs. Each year the organization sponsors the International Fine Art and Antique Dealers Show. Founded in 1989, the International Fine Art & Antique Dealers Show was New York's first vetted fair and remains one of the world's most prestigious and influential art and antique events. Extraordinary attention to detail, exceptional specialist dealers, breathtaking variety and exacting standards have established the International Show as the top American showcase of its kind. All proceeds from the event are be donated to benefit patient care, cancer research and education at MSKCC.

As I began this project, the only material the organization could supply was the photograph as seen on the cover. This informed the visual direction for the rest of the event materials. In addition to the brochure, I designed the response cards, invitations, and custom-produced envelopes. I then worked with the printing facility, selected eco-friendly papers and sustainable ink for all of the printed pieces.

Created for Memorial Sloan Kettering Cancer Center, 2009.