Spotify Premium —
Evergreen Catalogue

Art Direction, Graphic Design, Production, Oversight

As Spotify Premium began to gain subscribers, it needed to have its own identity separate from the master brand. A duotone gel light approach was introduced, and I was present during the initial photography sessions, at first for a smaller Student campaign, and then expanding into a larger Evergreen campaign.

Numerous models were cast, providing coverage for a wide range of markets and demographics. After an initial 50+ photo selects were chosen for Evergreen, I revisited the shoot a few months later and oversaw an expansion of an additional 200 photos, as well as managing the retouching process. What resulted was an Evergreen Catalogue of Spotify Premium imagery that would feature in their assets for the next few years.

Seen below are a sampling of the final retouched photography, and how they were used in context for various conversion campaigns.

Created at Spotify, 2017.