Bloomberg —
Digital Marketing Assets

Art Direction, Graphic Design, Production, Team Lead

The Bloomberg Terminal is a computer software system that enables professionals in the financial service sector and other industries to access Bloomberg Professional Services through which users can monitor and analyze real-time financial market data and place trades on the electronic trading platform. For close to a decade, I was an art director supporting Terminal Marketing at Bloomberg L.P. My role could involve the design and creation of anything from house ads to landing pages, microsites to login screens. The designs could focus on employee engagement, internal communications, client relations, product enhancement, upgrades and functionality, news and alerts.

As my career at Bloomberg evolved, I began to concept and design engaging Social Media posts that supported the vertical business units: Bloomberg LP, Institute, Careers, News and Government. I leveraged the company brand to develop templates that conveyed content in a bold, easily accessible manner across Facebook, Twitter, and LinkedIn. On occasion, my design skills would be required to assist with some of our business partners and sponsors, such as Bank of America - Merrill Lynch, UBS, and the Tribeca Film Festival. These assets needed to feel part of an overall family, and yet reflect the subtle differences of each of the business verticals.

Provided here are a collection of some of the various projects I contributed to Bloomberg while at the company.

Created at Bloomberg, 2010-2015.